![]() Often that is related to the strategic narrative because they probably experienced the shift in the world themselves and they can talk to it personally. So when the team is small, it makes a lot of sense that the founder is in all the sales calls and telling that story about how they founded the company. They hadn’t even built out much of the product yet, but he wanted to do this because he was like, “Yes, this is how we’re going to know what to build and that kind of stuff.” I just find it really gratifying and really interesting.Īgain, like the founder’s story, it often makes sense if the founder is telling it. At first, he was like, “Why am I participating in this exercise? This seems like a sales and marketing thing.” By the end of it, he was like, “Andy, this story is now how I manage the prioritization of my backlog, which features we’re going to build first.” He then became a CEO of a company and then I worked with their team and with them, it was like pretty early on. ![]() I first had that experience with a team where the Head of Product had come from Google. The big one is product evolution that we just started with thinking this was going to be about sales and it became really clear as we’re building this narrative, this is actually creating a roadmap for us. Sales is a little different because I think you can have a structure that can work over lots and lots of people you’ll be talking to over the years.īut I think the bigger thing that I hear from CEOs is that it just becomes this north star for everything. And then the investors, “No, I hate that way”. I don’t want to be responsible for telling somebody, “You should structure it this way”. I’ve been a little to dive too much into giving advice for investor pitches for the reason that investors can be really picky about how exactly they want it. So this shift is really creating the case that there’s just this huge market now for their stuff. And so Amplitude sells software for measuring how users are using software. The shift they mentioned is now every product is digital or every product is software. It’s a company called Amplitude, where they pitched their series-C deck and they put it out there. It has an example of how this change is used in an investor deck.
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